GeneIII
OVERVIEW
GeneIII is a science-rooted supplement brand selling 99.99% pure L-Ergothioneine tablets for brain, sleep, and cell health. Preparing to expand into the US, they wanted a refresh that felt premium and spoke to an older female audience. I delivered a new logo, mark, iconography, typography, and packaging direction, plus alternative routes that pushed the brand's range further.
IMPACT
The refresh repositioned a clinical supplement as a premium product built for a new market and a specific audience.
Alternative Design Directions
Design directions that were not chosen by the client, but still beloved by me.
