Scientific Bioprocessing

OVERVIEW
Scientific Bioprocessing (SBI) develops cutting-edge lab equipment for cell scientists. I built a full brand identity and packaging system, bold and a little playful, designed to set them apart in a dry category while signaling their technical edge. The system extended across the website, marketing materials, social, product packaging, swag, and office art.

IMPACT:
The identity gave a technical, equipment-driven company a distinct and human personality, with one consistent visual language carrying across every physical and digital touchpoint.

A graphic with bold text saying "We Dare Because We Care" with a stylized illustration of a hand holding a small chart or device, against an orange and purple background.
Three black and orange boxes labeled 'sbi', arranged on a two-tone background. One box is upright, one is slightly tilted, and the third is lying flat, featuring geometric and text designs.
Electronic device with a screen reading 'ID Converter powered by SBI' connected to a circular device labeled 'ID Reader' with cables, on a pink background.
Three black boxes labeled ID: READER, ID: CONVERTER, and ID: SENSOR, with colored text and icons, arranged diagonally on a light gray surface.
An orange and black box containing scientific electronic components, with the inside lid saying "It's grow time." The box is on a pink background.
Two informational posters and one document on a gray surface. The top left poster has an orange background with white text: 'KEEP ME SAFE' and smaller text below: 'I AM THE KEY TO YOUR SOFTWARE.' The bottom left poster has a black background with an illustration of a blue hand holding a test tube and text that says 'THE POWER OF SENSORS.' The right document contains text in orange and black, with a heading in bold orange: 'INSIGHTS ARE EVERYTHING.'
Colorful science-themed mural in a conference room with black chairs, white table, and a phone.

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