Serendipity Selena Gomez Campaign

OVERVIEW
Serendipity is an iconic NYC restaurant turned ice cream brand. When Selena Gomez became a Partner & Owner in 2020, she created a limited pint, Cookies & Cream Remix, tied to the launch of her and BLACKPINK's single "Ice Cream." At Marine Lane I created the launch assets, social, custom illustrations, packaging, web design, and art direction for the cookie-inspired photoshoots.

IMPACT
The pints and designs appeared front and center in the "Ice Cream" music video, which trended #1 on YouTube for a week and has passed 381 million views. The campaign generated over a billion impressions worldwide.

Selena Gomez wearing a striped sleeveless top, a white hat, and white gloves, is talking on a vintage phone while looking through a ice cream truck containing colorful ice cream containers.
Four pink containers of Serendipity Cookies & Cream Remix ice cream with a black background and pink surface.
Website homepage for Serendipity ice cream featuring Selena Gomez & Black Pink flavor, with pink ice cream containers displayed and a 'Learn More' button.
Website homepage for Serendipity ice cream brand, featuring colorful product images of ice cream pints, navigation menu with options like Restaurant, Products, About, Locate, FAQs, Contact, and Shop, and large pink text stating "Our Products" with a Goodness logo.
A container of Serendipity Cookies & Cream Remix ice cream next to a bowl of cookies and cream ice cream with an upside-down waffle cone on top, set against a pink background.
A pink container of Serendipity Cookies & Cream Remix ice cream on a black pedestal stand, with a pink background and a black-and-white checkered floor.
Three pink containers of Serenity Cookies & Cream Remix ice cream on a white surface with crushed Oreo cookies scattered around.
BLACKPINK Lisa, Jennie, Jisoo and Rosé standing in front of pink fridges filled with ice cream containers, holding ice cream cones and smiling inside a pink-themed ice cream shop.
An ice cream truck with cartoon illustrations of the girl group Blackpink on the side, featuring five women in pink and black outfits striking various poses. There's also a round sticker on the truck with similar paraphernalia and the group's names.

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