Serendipity Selena Gomez Campaign

WEB + PACKAGING + SOCIAL MEDIA DESIGN

Serendipity is an iconic restaurant turned ice cream brand. In August 2020, Selena Gomez became the newest Serendipity Partner & Owner, and created a one-of-a-kind pint, Cookies & Cream Remix. Inspired by the launch of Selena Gomez and BlackPink’s new single Ice Cream, the black and pink hued pint was born.

Design Agency: Marine Lane

Selena Gomez wearing a striped sleeveless top, a white hat, and white gloves, is talking on a vintage phone while looking through a ice cream truck containing colorful ice cream containers.
Four pink containers of Serendipity Cookies & Cream Remix ice cream with a black background and pink surface.

I created variety of assets for the launch, including social media assets, custom illustrations and art directing cookie-inspired photoshoots. The pints and designs appeared front and center in the Ice Cream music video, which garnered 381 Million views (and counting!) and Trended #1 on YouTube for a week; the entire campaign resulted in over a billion impressions worldwide.

Website homepage for Serendipity ice cream featuring Selena Gomez & Black Pink flavor, with pink ice cream containers displayed and a 'Learn More' button.
Website homepage for Serendipity ice cream brand, featuring colorful product images of ice cream pints, navigation menu with options like Restaurant, Products, About, Locate, FAQs, Contact, and Shop, and large pink text stating "Our Products" with a Goodness logo.
A container of Serendipity Cookies & Cream Remix ice cream next to a bowl of cookies and cream ice cream with an upside-down waffle cone on top, set against a pink background.
A pink container of Serendipity Cookies & Cream Remix ice cream on a black pedestal stand, with a pink background and a black-and-white checkered floor.
Three pink containers of Serenity Cookies & Cream Remix ice cream on a white surface with crushed Oreo cookies scattered around.
BLACKPINK Lisa, Jennie, Jisoo and Rosé standing in front of pink fridges filled with ice cream containers, holding ice cream cones and smiling inside a pink-themed ice cream shop.
An ice cream truck with cartoon illustrations of the girl group Blackpink on the side, featuring five women in pink and black outfits striking various poses. There's also a round sticker on the truck with similar paraphernalia and the group's names.

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